STORES
Whether you're a fan of the 'no-makeup' makeup look or simply short on time to layer and blend a full face every time you step out of the house, embracing the simplicity of a natural look can be both refreshing and stunning.
Let's celebrate your face in its almost bare beauty, utilizing versatile products enriched with nourishing ingredients that enhance rather than conceal your natural allure.
Filipa Loureiro
Global Head of Makeup
Begin with the basics CTM routine: Cleanse, Tone, and Moisturize. Next, apply our Skin Defence SPF 50 followed by our Hemp Serum-in-Primer. This duo not only protects your skin with SPF but also primes it, creating the perfect canvas for makeup. This preparation helps your makeup stay fresh for up to 12 hours, ensuring you look great all day.
Tip: Mix the primer in with any foundation you’re using for a dewy finish.
For a truly natural appearance, keep your foundation and concealer application to a minimum. To enhance and even out your complexion, try our Second Skin Multi-Tasking Skin Tint. Available in 12 shades, it is infused with Community Fair Trade Moringa Seed Oil and Edelweiss extract. It not only provides sheer coverage but also moisturizes and shields your skin from environmental stressors. Apply the tint with your fingertips for the best results.
For areas needing extra attention, like under the eyes or blemishes, lightly dab on our Vitamin C Concealer using our Concealer Brush for seamless blending. With 20 shades available, you’ll easily find the perfect match for your skin tone.
To achieve a natural makeup look, choose products that blend effortlessly with your skin tone. Creams and liquid-based formulas typically offer a more natural finish than matte or powder products, reflecting light softly for a subtle glow. Our Sheer Touch Lip & Cheek Tint is designed to be buildable, allowing you to adjust the color intensity to your preference, ensuring a flawless and seamless application. Finally add colour to your lips and keep them hydrated with balmy moisture & luscious scented Swipe It Lip Balms.
We celebrate all brow types, including the unruly ones, but for a defined 'no-makeup' & put-together look, they may require some gentle sculpting and taming. This is where our Frame It Brow Pomade steps in. Offered in four shades, including a clear option, it smoothly sets your eyebrows, giving them a neat appearance.
Tip: Steer clear of sharp lines and instead, sculpt a soft arch for brows that look naturally beautiful.
Enhance your lashes subtly with our Natural Form Mascara. Infused with Community Fair Trade organic Virgin Coconut oil, this mascara extends, lifts, and defines your lashes, while maintaining a natural look.
Tip: For extra help melting away makeup from sensitive eyes, try our Camomile Sumptuous Makeup Cleansing Butter- 90ML.
Yeah, we see you – trying to sneak away to bed with your makeup still on. We’ve been there too. But even the lightest, most natural makeup look needs removing at the end of the day. And our much-loved Camomile Sumptuous Makeup Cleansing Butter can make light work of it – it gently dissolves makeup in under 30 seconds. So you can wake up without looking like a panda!
Show us how you’re embracing the beauty you were born with. Follow us on Instagram and tag us in your natural makeup looks.
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