Here’s How to Pick the Right Foundation for Your Shade!

Step1: Identify Your Undertone

Before you can find your perfect foundation shade, you need to figure out the undertone of your skin. What’s that? Well, every skin colour has a discernible undertone, most easily spotted via the vein colour on the inside of your wrist. If it appears blue or purple, you’re cool-toned. If it’s green, you’ve got warm-toned skin, and if you’re unsure, you’re likely to be neutral-toned.

Still unsure? Here’s a trick. Pop on a white T-shirt, or hold a sheet or paper to your face, and look in the mirror. If your skin then appears to be rosy, you’re cool-toned. If it’s yellow or golden, you’re warm-toned, and if it’s hard to tell, you’re neutral.

If that doesn’t work, there’s an even simpler method. Think about what kind of jewellery best suits you: gold, silver or both. If it’s gold, you’re warm-toned, silver and you’re cool, or both and you’re neutral.

Once you’ve determined your undertone, selecting the right foundation becomes much easier. Foundations for cool undertones typically appear pink in the bottle, while those for warm undertones have a more yellow hue. If you have a neutral undertone, the foundation will fall somewhere in between, offering a balanced blend that complements your natural complexion.

Step 2: Text the Shades to Find the Perfect One

So, you’ve been thinking, how can I find my perfect foundation shade? The best way to discover your ideal match is by trying it out. But did you know there’s a correct way to test foundation colors? Take our tips with you in-store next time you’re searching for your perfect shade.

First and foremost, test your shortlist of shades only when the lighting is right. Look for natural light at its peak, as midday sunlight will help you see your made-up skin most accurately.

Step3: Watch it Blend Well Into Your Skin

Finding the perfect foundation shade is like finding 'the one.' You want a hue that enhances your natural beauty without changing who you are. The right foundation should look and feel like a second skin, making you appear as your best self. As we always say, it's about looking like the ultimate version of you.

If a foundation shade stands out, it’s likely because it’s too light or too dark. A foundation that's too light can make your skin appear ashy, while a shade that's too dark can make you look overly tanned. Aim for a shade that blends seamlessly with your natural complexion for the most flattering effect.

On the subject of tans – remember that your skin tone is likely to change within a subtle spectrum with the seasons, its tone warming up with the weather. That means, depending on when you’re searching for your best foundation shade, your skin might not be its truest tone. Ideally, you want to go for a shade that’s closest to the hue your skin is most of the year. When you try it, if the test shade seemingly disappears into your skin, it’s a match.