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VEGAN BEAUTY

The Body Shop becomes the first global beauty brand with 100% vegan product formulations certified by The Vegan Society

If you've ever said hello to a dog, seen a nature documentary or a picture of a baby goat, you’ll know that animals are pretty special. They're living breathing reminders that this planet wasn't made only for us. Some of these creatures have been around long before us, propping up vast ecosystems. Lots of them know how to play, they feel fear, they suffer. Many of us understand this intuitively, but somehow animal products keep turning up in our beauty.

Of course, you’ve been doing what you can. You’ve been trying to make the right choices but there are a lot of choices to make. Even with the best of intentions, there is still so much about the ethical impact of beauty that is swept under the carpet.

Good news for you is, we really care about what’s under the carpet. And this is not our first rodeo. We were born ready for this.

HOW IT STARTED

When Anita Roddick founded The Body Shop in 1976, she baked a radical love for the planet into our DNA. When she kicked off the ethical revolution, she wasn't messing about. She held her ground in the face of her critics and blazed the trail for a fairer, more beautiful world. She pioneered our very own Community Fair Trade programme and sustainable, cruelty-free beauty practises. She pushed for transparency from the industry and a way of doing business that was rooted in kindness. With this single-minded pragmatism she laid the foundations for our approach to beauty.

To this day we’ve been trying to keep her promises and forging ahead with her mission; from recently introducing recycled plastic packaging, to building a long-standing global Community Fair Trade programme. We’re always thinking about ways we can roll up our sleeves to make the world a better place.

We are the world's first global beauty brand* to achieve 100% vegan product formulations across all product categories, including skincare, body care, haircare, makeup, and fragrance. The Vegan Society has certified the full product formulations portfolio.** We met the lofty goal we set for ourselves when 60% of our products already carried the Vegan Society trademark.

WHY IT MATTERS

The whole process of going vegan takes a bit of homework. The truth is there’s a lot of weird stuff the industry isn’t in a hurry to tell you.

Beauty ingredients can be baffling. You should be joyfully slathering yourself in our products, not puzzling over labels to check they align with your values. That’s our job. We know that you just want to feel your best, so we are pledging to take care of the rest.

For us this has never been a trend. It doesn’t need to be an expensive habit or an exclusive club. This is about an everyday, run-of -the mill respect for animal life and an unconditional love for living creatures.

Through the hard work, passion and commitment of our teams - we’re here to take the ethical problem out of your soft, nourished hands.

We did it!

The Vegan Society has now certified every product composition from The Body Shop. We recognise that vegan beauty is important to millions of people all around the world, and we've worked hard to reach this significant milestone.

The Body Shop was also the first beauty retailer to campaign against animal testing in cosmetics in 1989, with a fundamental belief that animals should not be harmed in the pursuit of beauty. While the fight continues for a worldwide ban on animal testing in cosmetics, for The Body Shop, a fully vegan product range is the next milestone in cruelty-free beauty.

*As of December 2023, all of The Body Shop’s current product formulas have been certified by The Vegan Society. It is possible that discontinued formulations which have not been certified by The Vegan Society are still present in the market, as they are being sold through.

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